Is your eCommerce business prepared?
To be prepared means detecting unexpected problems quickly and being able to react and fix before they cause damage.
If your checkout button was covered by a popup on Black Friday, how long would it take for your team to notice and fix it?
What do you need to prepare for?
Expect the unexpected. Here's a few examples:
Spin the wheel, sign up for a newsletter, get a discount code, announcements, a helpful chat box. Pop-ups are valuable tools in the conversion arsenal, but they can wreak havoc on your shop.
Apps, plugins, third party tools. They save a lot of time, but they are the #1 source of problems in eCommerce shops. Can't live with them, can't live without them. And usually, you don't have a say on when they get updated.
The lifeblood of many eCommerce businesses is driving traffic through YouTube, SEA and display network. If your ads are suddenly costing more, you get less traffic unless you increase ad spend. Can you tell?
Woocommerce, Prestashop, Magento. Lovely eCommerce platforms with a lower cost than hosted alternatives, but with great power comes great risk. Every update to your environment risks breaking something.
GTM is the marketeer's secret weapon to get things done without having to wait for IT. But what if a new tag breaks cookie consent, and your shopping cart does not work anymore? Queue finger pointing and long debug time
Having a trusted partner to handle your fulfillment is awesome, until it isn't. Many offer a direct integration into your eCommerce platform for shipping costs, but will make it refuse to take orders when things break
Optimising the product catalog to match SEO keywords and match what shoppers are searching on your shop is a surefire way to boost sales. But sometimes that causes URLs to change, and your old ads lead to a 404
Shoppers want more and more ways to pay, and with that comes a multitude of payment integrations into your eCommerce platform. But sometimes (looking at you, PayPal) a PSP will block your account for weird reasons.
Most eCommerce platforms provide a powerful engine to configure the price of shipments. But it's easy to end up in a situation where an unforeseen combination leads to no service, or high shipping costs, blocking conversion
Designers and developers have been at odds since the dawn of the web. eCommerce platforms now have self-service tools to change text and code but what happens when one pastes code into the text by accident?
CSS is complex. Just ask any front-end developer or designer. Sometimes, through the magic of cascading, your add to cart button might become the same color as the background, or its text will disappear.
If you run campaigns targeting conversions, and those conversions are not being reported to the ad provider, they will send you less traffic at a higher cost, but they won't say anything unless you go looking.
Reach full preparedness.
Revend is here to help your team be prepared to face and solve problems quickly when they invariably arise.
Revend tracks all KPIs in your sales funnel automatically, and works with your existing dataLayer setup - no extra set up required.
It's like having someone keeping an eye on your dashboards 24/7.
Revend uses AI to get to know the activity on your shop - your funnel. Whenever something looks off, you get a notification.
Peaks, sales, dips, seasonality are all accounted for, and yes, you can tweak it.
With every incident, Revend calculates revenue impact, provides context and surfaces recent changes.
Get faster to the bottom of problems, but only the ones that matter.
How long does it take you to spot and fix problems?
You need to act now to stop revenue loss, not 4-24h later when the data is available in your reports.
Real-time monitoring is essential.
Dashboards can be fun, but having to spend every evening and weekend refreshing them to ensure everything is working is not.
Change happens, and you can't always control it.
Plugins, themes, platforms, third party apps, integrations, runtimes, advertising channels - they can be updated at any time, and you're not always in control. How do you deal with it?
Everyone has problems. Knowing which to solve first is the key.
How do you know if a problem reported by a customer or staff member is impacting everyone or is just a special case?
Be prepared.
Revend helps responsible brands avoid bad surprises, enabling full eCommerce Preparedness.
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